Written by Bob Rice
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15 April 2010
Have you made the decision to start or re-commit yourself to writing a Blog?
Either way there are always a few common problems that seem to hinder you if not stop you dead in your tracks. A few of those challenges (or in my case excuses) could be time, content and frequency. I hear them over and over from my clients and I say them over and over to myself. I get it, I really do. Let me offer a few tips here in an effort to help you start or re-start your Blog.
Time
I can’t find the time, I am too busy and “Hey look Survivor is on!” are all things I have heard and said to avoid doing what I need to do for my business. This is another opportunity for you to connect with your clients and potential clients. If someone was standing outside your office with money to spend would you fail to answer the door because you can’t find the time? I think not.
The most important lesson I have learned here is to add yourself to your list of clients. Set an appointment for yourself in your calendar for you. You wouldn’t skip an appointment with any other client (I hope), treat yourself the same way. Make the time and commit to it, commit to yourself, commit to your business and commit to your clients.
Block out that time. If you were with a client you wouldn’t answer the phone, check out Facebook or take a nap would you? Turn off the ringer on your office and cell phones, close your email, and any web sites you don’t need. I like to write mine in Microsoft Word and save them to my hard drive then copy and paste my writing to my blog when I am done. No distractions or evil temptations.
Content
One of my biggest challenges is content. What do I write about? What do people want to hear about? What hasn’t already been said? Write about topics relevant to your business, topics your customers care about. No one should come to my blog looking for hair styling tips. You come here to find information on the services my company specializes in. For me that covers a lot of topics and can be overwhelming, I have created a list of potential topics based on your feedback and my knowledge. If you’re not sure, ask. Make it a blog post, ask clients, post in Facebook or Twitter. If you don’t ask you will never know.
Then there is the easy part. First, write about what you are passionate about. Nothing drives creativity like doing something you love. It seriously comes across in whatever you do and makes you stand out that much more. Secondly is Be Yourself. If you come across like a robot or you post something that looks like it’s plagiarized from someone else it won’t look good and your customers will know it.
Frequency
How often should I update? What’s the perfect number of posts per week or month? Start simple and don’t overwhelm yourself with a heavy schedule. Set goals for yourself and increase your frequency as you go on. Right now I am aiming for 1 post a week. This has taken me about 45 minutes to type and edit before posting, not to bad and I know I can speed that up. I even get to spend some extra time this week working on next week’s or the week after to get ahead. My goal is to get a few weeks ahead and then increase my frequency to 2 a week by July and 3 times a week by the fall.
The important thing to remember is that you are just beginning. Don’t dig a 10 foot hole without a ladder and some reinforcements. Start small, make reasonable goals and give yourself permission to complete them. Don’t worry about “The Perfect Title”, Keywords or Search Engine Optimization (SEO). Just sit down and tell us a little about who are, what you do and what you can do to help improve our lives or business in a meaningful way. The rest of it will come in time.
Please comment below and tell us what challenges you have and what, if anything, you have done to overcome them.